Movember Outcomes
Through the remarkable efforts of Mo Bros & Mo Sistas and the generosity of the British public Movember has raised more than £3million in just two years.In the UK, these funds went directly to The Prostate Cancer Charity so that they may reach their aims of improving the state of men's health.
Money raised by Movember 2008 has helped the following programmes and developments to be financed:
01
Nine new research grants worth over one million pounds across the UK – including the development of new prostate cancer diagnostic biomarkers, work to understand how prostate cancer develops, research into treatment improvement and research on the practical impact on men and their families of living with prostate cancer.
02
An increase in the staffing of the Charity’s Helpline and Information teams – enabling better support and a wider range of written information to be made available.
03
An increase in the staffing and resources of our media and policy and campaigning teams – enhancing our ability to influence the national debate on prostate cancer and to get our key messages across to the public.
04
Recruited and trained 30 new volunteers personally affected by prostate cancer in England and Scotland to raise awareness and provide peer-to-peer support to men newly diagnosed with the disease.
05
Ran our first ever Prostate Cancer Awareness Month – working with hundreds of individuals and groups across the UK to raise the profile of prostate cancer.
Outcomes: Raising Awareness & Research
Movember's first campaign objective is to raise the awareness and understanding of men's health issues, specifically prostate cancer and depression.
We want everyone to know that men over the age of 50, and those over 40 with a family history, are at risk of prostate cancer and encourage them to be tested annually. Prostate cancer is curable if detected and treated early, however, there are normally no early symptoms underpinning the necessity of regular screening.
Movember’s awareness campaign aims to increase the understanding of the health issues faced by men, facilitate early detection and diagnosis which then allows for effective treatment. This will ultimately reduce the number of deaths from prostate cancer and suicide.
Over the past couple of years Movember has carried out research with our registered Mo Bros, Sistas and donors. The research is one of the key ways in which we track the efficacy of our awareness campaign. It is our intention to continue with this research going forward in order to assess and report back on the progress being made from one year to the next.
The 2008 findings revealed the extent to which participants are listening and acting on the men’s health messages they receive.
The latest research produced some extremely encouraging statistics concerning the changing behaviour of Mo Bros. As the statistics below highlight, as a result of Movember, men are beginning to change their attitudes and habits relating to their health.
- 82% of Mo Bros (or approx 102,188) talked about men’s health with friends, family or work colleagues
- 55% of Mo Bros (or approx 68,541) did some of their own research into the causes Movember supports
- 13% (or approx 16,200) sought medical advice
- 38% (or approx 47,355) encouraged someone else to seek medical advice
